Drive. The Surprising Truth about What Motivates Us

New York: Riverhead Books, 2009. — 206 p. — eISBN 978-1-10115214-0.Forget everything you thought you knew about how to motivate people – at work, at school, at home. It’s wrong. As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth about What Motivates Us, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does – and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In Drive, he reveals the three elements of true motivation: Autonomy – the desire to direct our own lives; Mastery – the urge to get better and better at something that matters; Purpose – the yearning to do what we do in the service of something larger than ourselves.

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Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas – the rare book that will change how you think and transform how you live.

The Type I Toolkit
Type I for Individuals: Nine Strategies for Awakening Your Motivation
Type I for Organizations: Nine Ways to Improve Your Company, Office, or Group
The Zen of Compensation: Paying People the Type I Way
Type I for Parents and Educators: Nine Ideas for Helping Our Kids
The Type I Reading List: Fifteen Essential Books
Listen to the Gurus: Six Business Thinkers Who Get It
The Type I Fitness Plan: Four Tips for Getting (and Staying) Motivated to Exercise
Drive: The Recap
Drive: The Glossary
The Drive Discussion Guide: Twenty Conversation Starters to Keep You Thinking …

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